About James Michael Lafferty
Hi, I’m James Michael Lafferty (Jim) and I am presently CEO of BAT (British American Tobacco) Philippines, and former CEO of Coca Cola Bottling Nigeria and P&G Philippines. My background is actually in psychology and fitness and in fact I started in business 29 years ago running my own fitness consulting firm, performing fitness tests on executives including P&Gers. A brand manager asked me if I wanted to “Try what he does” and after several rounds of interviews, I was actually hired into Marketing in my native Cincinnati, USA in 1985. I worked nearly 6 years in the US business and then went international to Morocco, the Poland/Baltics, then Switzerland leading the Near East business (Israel, Jordan, Syria, Lebanon, West Bank/Gaza), then back to Poland, then back to Switzerland, and finally to finish up my P&G career in Philippines. It has been quite a run from fitness instructor making $5/hour to running several of P&G’s largest businesses. After taking an early retirement I moved to Nigeria to run Coke Bottling, and came back to the country I love–Philippines for BAT. I am still a coach at heart and still work closely with athletes in Nigeria and Philippines, leveraging sports as a teaching tool. I hope you enjoy the site and the random thoughts!